new zealand fruit week launches at vinmart retail chain with quality fruits

New Zealand Fruit Week launches at Vinmart retail chain with quality fruits

To provide Vietnamese consumers access to high quality fresh fruits, top suppliers from New Zealand have teamed up with Vinmart to launch the second edition of New Zealand Fruit Week throughout Vinmart’s retail chain and flagship e-commerce stores, following last year’s successful event.
greening your bottom line for sustainable development

Greening your bottom-line for sustainable development

Witnessing the world buckling to deal with the environmental pollution has not only changed consumer sentiment but also affected people’s job preferences. While consumers tend to favour green brands, workers are more likely to click "apply" for companies committed to creating long-term values. Greening is not only a trend but also a “must-have” for businesses wishing to attract talent and develop sustainably.
sabeco launches new vnd5 billion 217400 promotion for bia saigon special

SABECO launches new VND5 billion ($217,400) promotion for Bia Saigon Special

To welcome the summer and energise consumers with a positive spirit for the working days at home, SABECO launched the promotion “Open Bia Saigon Special, win super-premium motorcycle ” with thousands of lucky opportunities waiting.
unlocking synergies of urban branded residences in vietnam

Unlocking synergies of urban branded residences in Vietnam

With strong economic growth forecasts and the increasing exposure of Vietnamese consumers to global standards of living, the luxury residential market is starting to discover the new concept – urban branded residences.
food producers toil to meet stringent eu regulations

Food producers toil to meet stringent EU regulations

Although the EU-Vietnam Free Trade Agreement has been promising Vietnamese companies access to one of the largest Western markets with almost 450 million potential consumers, to distribute fruit, vegetables, and other food products in the EU, producers have to fulfil stringent requirements, which so far has only been achieved by a few.
ogilvys report encourages brands to pivot to direct to consumer strategies

Ogilvy's report encourages brands to pivot to direct-to-consumer strategies

New research from Ogilvy has found that direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid the COVID-19 pandemic.
fourth wave of covid 19 pandemic crushes consumer confidence

Fourth wave of COVID-19 pandemic crushes consumer confidence

Consumer confidence has hit a record low due to the resurgence of COVID-19 cases in Ho Chi Minh City and neighbouring provinces.
consumer health product company livespo global secures 88 million investment

Consumer health product company LiveSpo Global secures $8.8 million investment

LiveSpo Global, an innovative consumer health product company, has recently wrapped up a $8.8 million investment from Mekong Capital's Mekong Enterprise Fund IV.
immersive experiences in sports with 5g

Immersive experiences in sports with 5G

Service providers are looking to deliver improved and immersive experiences to satisfy consumers’ heightened enthusiasm and expectations of exciting new 5G-enabled services and enhanced mobile broadband. Denis Brunetti, president of Ericsson Vietnam, Myanmar, Cambodia, and Laos, delves into how 5G stadiums will revolutionise the experience, bringing a real-time, immersive experience to fans at the venue and beyond.
shippers and ride hailers pushed to the limit amid pandemic

Shippers and ride-hailers pushed to the limit amid pandemic

While people are staying at home to curb the spread of the pandemic, last-mile delivery shippers work hard to provide essentials and food to consumers. However, shippers are becoming overwhelmed by rising orders and the high risk of coronavirus infection.
visa and moca team up to accelerate online shopping and digital payments

Visa and Moca team up to accelerate online shopping and digital payments

Visa, the world’s leader in digital payments, and Moca, a leading digital payments service in Vietnam, have teamed up to encourage consumers to save their Visa payment card-on-file to make fast, convenient, and secure online payments via Moca's payment solutions on the Grab app and other e-commerce platforms.
propzy seeks to raise 50 million in series b

Propzy seeks to raise $50 million in Series B

Propzy, a Vietnam-based proptech startup that guides consumers through the entire process of a real estate transaction, is seeking to raise $50 million in its Series B funding round.
rising trends likely to persist for 2021 consumer price data

Rising trends likely to persist for 2021 consumer price data

On the back of reopening global economies and a rising crude oil price, Vietnam’s inflation target for 2021 may be harder to achieve, with regulating government bodies attempting to manoeuvre through the year while keeping inflation pressure at bay.
how covid 19 has changed e commerce in vietnam

How COVID-19 has changed e-commerce in Vietnam

Vietnam’s e-commerce sector continued to grow during COVID-19 but there was significant variation in consumer behaviour, with notable differences in spending across platforms and categories, according to Vietnam's State of E-commerce report by YouGov Vietnam.
southeast asian consumers show uncanny love for shopping on repetitive dates

Southeast Asian consumers show uncanny love for shopping on repetitive dates

Southeast Asian consumers have a tendency of making larger purchases on repetitive dates, creating a unique shopping trend not found anywhere else in the world.