secret of success for fmcg brand building overseas

Secret of success for FMCG brand building overseas

Trademark protection and brand building is essential for local products to make a mark in global markets. Trung Trinh Hien and Thuy Thanh Do from Austrian-backed, Hanoi-based company Live Forever Young discussed the points that need to be noted to be successful in brand building overseas for fast-moving consumer goods segment.
making use of technology roadmaps in order to serve longer term fmcg goals

Making use of technology roadmaps in order to serve longer-term FMCG goals

Digital technology has already propelled the fast-moving consumer goods sector in Vietnam, as well as further afield, and reaped greater benefits for this market. Rahul Shinde, chief information officer at Coca-Cola Vietnam, dived into the advantages for the manufacturing process and customer engagement, and explains how to embed this tech culture into the industry in Vietnam.
fmcg sales to rebound on lunar new year

FMCG sales to rebound on Lunar New Year

The sales value of Vietnam's fast-moving consumer goods (FMCG) industry will rebound strongly in light of the biggest festive holiday, the Lunar New Year.
turkeys hayat kimya invests 250 million to produce fmcg products in binh phuoc

Turkey's Hayat Kimya invests $250 million to produce FMCG products in Binh Phuoc

Hayat Kimya, a leading Turkish company in the FMCG industry, has made a $250 million investment in the southern province of Binh Phuoc.
arisaig asia consumer fund to soon divest from vinamilk

Arisaig Asia Consumer Fund to soon divest from Vinamilk

Foreseeing the saturation of the local dairy market, Singapore-based Arisaig Asia Consumer Fund has decided to divest its entire capital from Vinamilk (HSX: VNM) after more than a decade of investment.
ab inbev supports people affected by salinity and drought in coastal vietnam

AB InBev supports people affected by salinity and drought in coastal Vietnam

The owner of the world-famous beer brands Budweiser, Corona, and Stella Artois, AB InBev continues to take meaningful action by supporting people in the South Central Coast and Mekong Delta to overcome salinity and drought.
ab inbev donates 250000 cans of mineral water to isolation centres in vietnam

AB InBev donates 250,000 cans of mineral water to isolation centres in Vietnam

The world's largest beer group from Belgium, AB InBev, which produces 500 famous beers such as Budweiser, Beck's, Hoegaarden, and Corona, has taken meaningful action to donate drinking water to COVID-19 isolation centres where the infection rate is high, to further the fight against the pandemic.
fmcg names attempt to circumvent virus hurdles

FMCG names attempt to circumvent virus hurdles

The coronavirus public health emergency is presenting both opportunities and challenges for manufacturers to handle a pick-up in the demand for fast-moving consumer goods.
covid 19 affects vietnamese consumers fmcg purchase behaviours

COVID-19 affects Vietnamese consumers’ FMCG purchase behaviours

The COVID-19 outbreak has hit fast-moving consumer goods (FMCG) businesses but not all categories and retailers will suffer negative impacts, according to global data and consulting company Kantar Worldpanel.
e commerce and fmcg markets shaken by outbreak

E-commerce and FMCG markets shaken by outbreak

Amid the current coronavirus epidemic, the fast-moving consumer goods and e-commerce sectors have experienced a tumultuous period.
vietnams first b2b e commerce platform telio gunning for expansion

Vietnam’s first B2B e-commerce platform Telio gunning for expansion

Telio, Vietnam’s first B2B e-commerce platform, announced today that it has raised a $25 million Series A funding round led by Tiger Global, enabling it to empower micro-, small-, and medium-sized businesses to grow.
big c and lotte mart relegated in top 10 retailers of vietnam

Big C and Lotte Mart relegated in top 10 retailers of Vietnam

Vincommerce, the owner of the VinMart supermarket and VinMart+ convenience store chains, maintained its top ranking among retailers for the second two consecutive year, while Big C and Lotte Mart are slowly stepping down, according to Vietnam Report.
fmcg finds new growth momentum in online channels

FMCG finds new growth momentum in online channels

The boom in digital technologies in recent years has sped up the evolution of retail and changed buying habits – providing a new driver of growth for fast-moving consumer goods (FMCG).
exciting times ahead in fb and fmcg

Exciting times ahead in F&B and FMCG

Vietnam’s mergers and acquisitions market is abuzz in food and beverages, as well as in consumer goods, as the competitive landscape evolves and rivals reshape their portfolios. Van Thu reports.
convenience retail channel hits record growth rates

Convenience retail channel hits record growth rates

As consumer demand for convenience soars across Southeast Asia, convenience retail channels are experiencing record growth rates and higher rates than any other retail channel, according to a new study by global measurement company, Nielsen.