Dutch Lady launches new product to tackle national nutrition challenges

This marks a significant transformation in its 30-year journey alongside Vietnamese families. In addition to unveiling a new visual identity, Dutch Lady has enhanced its product formula, underscoring its commitment to tackling national nutrition challenges, particularly the issue of “hidden hunger” in children.

Dutch Lady's commitment to tackle the national nutrition challenges

Nutrition is a critical part of the health and development of nations. In its National Nutrition Strategy 2020-2030 and a vision to 2045, Vietnam set the ambition that by 2045 every citizen will achieve their optimal nutritional security.

However, results from the recently completed Southeast Asia Nutrition Survey (SEANUTS II), a study conducted by FrieslandCampina and the National Institute of Nutrition of Vietnam, indicate that hidden hunger is presently the biggest and most critical challenge that Vietnamese children are facing.

Healthy nutrition requires a balance, moderation, and a variety of foods that meet the daily needs of the body according to age, gender, and physiological status. Nutritional imbalance occurs when there is a deficiency or excess of required nutrients in the diet, particularly a lack of micronutrients such as minerals and essential vitamins for health.

According to the SEANUTS II survey, in Vietnam, the prevalence of low serum vitamin D among children (from 6 months to 12 years) is 30.4 per cent, while 60.8 per cent of children have low serum zinc levels. The percentage of children whose diets do not meet the recommended daily intake for calcium, vitamins D, C, A, and B12 are 81, 95, 69, 68, and 37 per cent, respectively.

Hidden hunger can lead to energy and micronutrient shortcomings in children, significantly affecting their physical growth, brain development, and cognitive abilities. As a result, children may struggle to focus, absorb, and process information effectively, leading to poor academic performance and hindering their future potential. This reality highlights the urgent need for appropriate nutritional solutions to enhance children's health and development.

In response to this critical challenge, the new and improved Dutch Lady has been developed based on scientifically designed nutritional needs specifically for Vietnamese children.

With the optimal formula, the new Dutch Lady milk product is now even more nutritious, providing children with the nutrition they need: protein, calcium, and vitamin D for a strong body, It is now also fortified with vitamin C for a strong immunity.

This distinctive feature underscores Dutch Lady's leadership role as one of the first brands to fortify vitamin C into fresh milk. Additionally, the product boasts attractive packaging and a delicious taste, satisfying the expectations of both children and parents.

Supasita Kraisri, marketing director of FrieslandCampina Vietnam, said, “Fully understanding the critical nutrition challenges for Vietnamese people and children, and guided by our strong belief that no child should be left behind due to inadequate nutrition, our Dutch Lady brand aspires and commits to provide Vietnamese children with the best nutrition so that can independently take on whatever the day holds."

"We have also assured that the taste of our portfolio is loved by mums and children, and are bringing it all to identity life with an incredible new visual, bringing affordable nutrition to as many Vietnamese mums and kids as possible,” she said.

Supasita Kraisri introduced the new and improved Dutch Lady product with the optimal formula

Under the National Nutrition Strategy, the Vietnamese government has outlined key goals and measures to tackle urgent nutritional challenges. FrieslandCampina Vietnam and Dutch Lady brands are dedicated to making a positive impact by ensuring that people, especially children, have better access to quality nutrition, thereby supporting this shared mission in Vietnam.

Russell Lipchin, managing director of FrieslandCampina Vietnam, emphasised, “To truly make an impact, we need more public-private partnerships that expand nutrition education and improve accessibility and availability of affordable nutritious products. In Vietnam, we have developed cooperation programmes with government agencies and organisations to encourage nutrition knowledge and education, not only empowering individuals to make informed dietary decisions but also continuously establishing healthy eating habits.”

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