Toyota increases support to enhance transport safety in Vietnam

Other targets are enhancing the quality and effectiveness of government agencies’ operations in the field of ensuring traffic safety and making efforts to curtail traffic accident as well as building up traffic culture nationwide.

The cooperation programme will be implemented within three years from 2015 to 2018. In the first year of implementation, the two sides (TMV and NTSC) will focus on implementing two media campaigns to raise people’s awareness pursuing the government’s orientation, donating Toyota Hilux vehicles for traffic inspection in poor northern mountainous provinces, and organising seminars on car maintenance management, among others.

On the occasion, Yoshihisa Maruta, TMV president, said, “Through cooperative programme with the NTSC, the TMV envisages leaving a bigger imprint on traffic safety in Vietnam, to benefit more people on a larger scale. We expect the programme will help raise the public awareness about traffic safety and the law obedience strengthened, from there lowering cases of traffic accidents and building a brighter future for Vietnamese people.”

According to NTSC vice chairman Khuat Viet Hung, for the first time the death cases from traffic accidents fell to below 9,000 people last year in Vietnam and reported positive signs in the first half of this year.

“With the entry of the whole political system, traffic accidents have declined sharply in the number of cases as well as the number of injured and deaths. The NTSC pledges to do its utmost, in cooperation with the TMV, striving to build a more safety and civilized traffic environment in Vietnam,” Hung said.

Throughout 20 years operating in the Vietnamese market, the TMV not only aims at becoming one of the leading players in Vietnam’s auto industry, but also makes efforts to become a good corporate citizen, growing in harmony with local community through meaningful social contributions in diverse fields. Traffic safety is TMV’s one of top priority areas.

Starting from 2015, the TMV has been cooperating with Vietnam’s Ministry of Education and Training to launch the annual Toyota Traffic Safety Education Programme (TSEP), in order to educate knowledge and awareness for primary pupils nationwide.

Earlier, in late 2014, the TMV teamed up with the Department of Traffic Police belonging to the Ministry of Public Security to carry out Toyota Safety Driving Programme, under the direct support from Toyota Motor Corporation (TMC), in order to train and develop a team of core safety instructors who are capable of providing knowledge, training skills and raising awareness of safety driving for car drivers across the country.