The run attracted around 7,000 people. After two successful years, the contest’s goodwill and reputation has been resonating in the community, contributing to the dynamic portrait of the Vietnamese.
The Taiwan Excellence campaign, introducing the best and finest products of Taiwan, was established by the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA) of Taiwan. This campaign has been implemented annually by the Taiwan External Trade Development Council (TAITRA) since 1990. 2016 marks the 7th consecutive year of Taiwan Excellence in Vietnam.
According to Tang Ming Hui, director of the Taiwan Trade Center, Representative Office in Ho Chi Minh City, by September 2015, Taiwan had invested in 2,476 projects in Vietnam with the total capital of $29.4 billion, ranking Taiwan fourth out of 105 countries and territories which currently have investment projects in Vietnam.
“This is the most convincing figure proving that Taiwanese organisations are committed to the development of Vietnam, especially the Taiwan Excellence campaign. There is a great expectation of Taiwan Excellence to continue the success of this campaign for many more years, and deliver more excellent quality made-in-Taiwan products. There is tremendous demand for Taiwanese products by Vietnamese consumers,” Hui said.
What the stars mean:
★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional