Ford Vietnam revs up dealership openings

The new additions have been invested in with more than VND120 billion (nearly $6 million), helping to bring the total number of dealerships in the Ford Vietnam network to 27.

“This dealership will not only be a place where our customers come for advice on a car that can cater to different needs in their lives, this will also be where they become members of the extended Ford family and experience the best services from Ford,” said Dave Schoch, Ford Motor Company’s group vice president and president in Asia Pacific. “Bringing the best to the Asia Pacific is a key part of Ford’s 2020 global growth goal, and Vietnam will play an important role in helping us achieve these goals.”

Located on Hung Vuong street, the new Binh Duong dealership boasts a 5,400 square metre area. The most significant investment of the dealership is the workshop and customer service area, which covers an area of 3,500sqm, and includes 14 general maintenance and repair bays, as well as three quick service bays which will give the facility a service capacity of up to 60 cars per day.

The new Binh Duong Ford dealership has the total investment capital of VND78 billion (nearly $3.9 million) and uses advanced equipment and well-trained staff, making it fully in compliance with Ford Motor Company’s global standards.

In addition, Ford Vietnam has also upgraded its Pho Quang branch (part of its Saigon Ford network) into a sales, service and spare parts outlet, providing customers with an expanded range of service options. Saigon Ford also announced that its new boutique will open on Tran Hung Dao street, District 1 in Ho Chi Minh City, which will help to better serve the city’s customers.

“Ford Vietnam had a very successful 2014, and a big part of this success has been our continuous investment in our customer experience,” said Metelo Arias, managing director of Ford Vietnam. “The investment in our new Binh Duong dealership, as well as the upgrade of our Pho Quang branch, are both about ensuring that we are continuously meeting the evolving needs of motorists in Vietnam. I’m very pleased to be able to kick off 2015 with such a positive announcement.”

The Ford Motor Company recently announced that its overall 2014 retail sales for the ASEAN region rose more than 5 per cent from the previous year to a record 100,824 units. The company’s ASEAN sales were driven by record full-year performances in the Philippines, Vietnam, Malaysia, Cambodia, and Myanmar, as well as full-year market share gains in Thailand despite a significant domestic industry slowdown.

In Vietnam, Ford delivered a record full-year performance with total retail sales rising 71 per cent to 13,988 units, including December sales that increased 64 per cent to an all-time best monthly total of 1,650 units.

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