Anphabe kicks off Vietnam Best Places to Work 2016 Survey

October 08, 2016 | 19:00

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Employer Brand (EB) solution provider Anphabe on October 6 officially launched the Vietnam Best Places to Work 2016 Survey.

The kick-off event is a start to begin a series of HR activities held by Anphabe with latest HR trend sharing and the update of the survey methodology being applied this year.

The Art and Science of Talent Retention

at the event, Anphabe shared important models and essential keys on how to retain talents. After doing interviews with HR Managers from 30 leading companies, Anphabe has concluded that getting the “Right People, Right Thing, Right Time” combination is a popular concern to most enterprises nowadays.

Right People: Companies may apply various methods, but generally there are three key factors need focusing. Firstly, Position - which is the most basic management method. Secondly, Performance, which inquires clear KPIs, is often applied by big companies. Finally, it is Potential, combined with other methods, is applied in companies whose talent development and in-house trainings are well-developed.

Right Thing: key trends & methods to retain talents are divided into three groups of activities: Monetary programs - talent retention programs with financial rewards; Non-monetary programs - talent retention programs with benefits offerings; and Hybrid programs - which provide company culture building activities. The last two programs are seen as costs to companies, while being considered as intangible rewards or benefits by employees.

Right Time: After having Right People and Right Thing, it is Right Time that defines success. Most Human Resources managers agree that we should not wait until employees decide to resign. In the Kick-off event, Human Resources managers share and discuss about “risk forecasting techniques” as well as how to handle difficult situations.

“Ultimately, talent retention programs are like icebergs. Employees usually see the tip of the iceberg only - Monetary programs rather than Non-monetary and Hybrid programs. Consequently, it’s not only the responsibility, but also the opportunity for companies to help employees realise their silent efforts because these programs are also the most effective ones for long-term purposes,” Thanh Nguyen, Anphabe’s CEO remarked.

Vietnam Best Places to Work 2016 Survey

Presently, gen Y (who were born from 1985 to 2000) makes up more than 40 per cent of the workforce in Vietnam and are gradually replacing previous generations, who are known as Gen X and Baby Boomer. This year, the survey focuses on finding the differences in career motivations of different generations to consult companies about how to manage a multi-generational workforce.

In addition, over the past 3 years, “Achieve a healthy work - life balance” has always been the top career objective of Vietnam professionals; this is the first time Anphabe releases eight different definitions of “work-life balance”. The survey will take a deeper look at this subject to recommend companies on how to support their multi-generational employees in better achieving this career objective.

Based on the big two trends being focused this year, the organiser decided to add two new nominations, namely Vietnam Best Place To Work 2016 For Generation Y Award and The Happiest Workforce Award. The results are based on the objective evaluations of generation Y professionals and internal results from companies joining the Happiness at Work survey - the latest analysis model developed by Anphabe.

Thanks to Nielsen’s consultation, the measurement method has been improved dramatically. Vietnam Best Place to Work Ranking is measured by the AIDA model, which acknowledges employees’ objective evaluations according to four levels: Awareness, Interest, Desire and Action. From the results collected from past surveys, this year, Nielsen has come up with the importance level of each AIDA factor in order to make sure the measurement accurately reflects positive assessments towards an Employer Brand.

“To fulfill our mission in supporting companies to become ideal places to work and build up a happy workforce, Vietnam Best Places To Work 2016 will provide a comprehensive picture regarding trends and expectations of employees in the new contexts and help enterprises to develop tactics for attracting and retaining talents effectively,” said Thanh.

“This is the fourth year that Nielsen is partnering with Anphabe in doing Vietnam Best Places to Work survey. Generally speaking, the survey is becoming an effective tool for lots of enterprises measuring their employer brand attractiveness in external talents’ perspectives as well as the engagement and happiness level in internal employees’ viewpoints. Thanks to the increasing needs in the market, Nielsen & Anphabe are relentlessly studying and improving this survey with an aim to optimise the measurement methods and give out the most reliable results,” said Doan Anh Khoa, director of Consumer Insights at Nielsen Vietnam.

Tentatively scheduled, in February 2017, the organiser will hold the Awards Ceremony of Vietnam Best Places to Work 2016. Companies who join the survey will receive the total market Employer Brand report and their own Brand Health Check Report (Internal, External) combined with related consultation.

The Vietnam Best Places To Work honours top Vietnam Best Places to Work. Moving to its fourth year, the survey becomes the most reliable source of information providing latest Talent & EB trends. It is also used as a guideline to consult hundreds of leading enterprises in order to become attractive workplaces and create a happy workforce.

Anphabe is the pioneering company in Vietnam providing integrating Employer Branding (EB) solutions and being an employer brand partner for leading enterprises both in Vietnam and the region. Anphabe provides holistic services from EB Health check, EB Strategy, EB Creative to EB Activations. Anphabe also owns and operates the biggest Career Network of Management Professionals in Vietnam with more than 550,000+ members. Anphabe finance & expertise are backed by Recruit Holdings – a global HR solution provider with 109 subsidiaries, 484 offices and 25,518 employees worldwide.

Nielsen Holding N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York in the US and Diemen in the Netherlands.