Unleashing AI's sales and marketing potential: Highlights from VSMCamp & CSMOSummit 2023

Unleashing AI's sales and marketing potential: Highlights from VSMCamp & CSMOSummit 2023

The CSMOSummit for sales and marketing directors was a huge success.
Flexible sales methods push e-commerce sellers ahead

Flexible sales methods push e-commerce sellers ahead

With the shopping experience combined with entertainment becoming more likely to affect consumer decisions, the attractiveness of e-commerce platforms may depend on how much they innovate.
VSMCamp and CSMOSummit discusses digital experience in sales and marketing

VSMCamp and CSMOSummit discusses digital experience in sales and marketing

As digital transformation continues to profoundly impact every aspect of Vietnam's socioeconomic development, sales and marketing are no exception.
Exploring digital experiences in sales and marketing

Exploring digital experiences in sales and marketing

The two-day VSMCamp & CSMOSummit, the largest annual sales, marketing, advertising, and communication event in Vietnam was held on November 19.
HCL Technologies Ltd. from India accelerates growth by appointing new leader in Vietnam

HCL Technologies Ltd. from India accelerates growth by appointing new leader in Vietnam

To secure stronger footprint in Vietnam, HCL Technologies Ltd. has appointed Nguyen Ha Tuan as country sales head to lead the growth in the market.
Leading sales agencies to distribute Novaland Group's 2020 projects

Leading sales agencies to distribute Novaland Group's 2020 projects

Novaland Group has been working with many sales agencies to deliver products in its 2020 pipeline to meet the increasing demand of the market.
Life insurance widens sales to pharmaceuticals and supermarkets

Life insurance widens sales to pharmaceuticals and supermarkets

Life insurance companies continue to diversify distribution channels by adding pharmaceuticals and supermarkets.
FMCG sales in Vietnamese convenience stores grow strongly 

FMCG sales in Vietnamese convenience stores grow strongly 

As consumer demand for convenience soars across Southeast Asia, Vietnam saw 13 per cent FMCG sales growth in convenience stores in the past year.
Fake discount trick may happen again in Single Day sales promotions

Fake discount trick may happen again in Single Day sales promotions

Fake discounts, which are occassionally applied by Lazada and other e-commerce platforms, may occur again on the Single Day promotion season this year.
Firms spend heavily on brand promotion

Firms spend heavily on brand promotion

In the race for market share, most firms are resorting to use the media as a weapon for brand promotion and do not hesitate to spend large to pursue their goal.
Decree gives green light to major sales discounts

Decree gives green light to major sales discounts

A new governmental decree increasing the discount cap for sales promotions in certain situations has received favourable feedback from the business community, despite the remaining restrictions on promotions.
ASEAN-made car imports to Vietnam rise sharply over tax cut

ASEAN-made car imports to Vietnam rise sharply over tax cut

Members of the Vietnam Automobile Manufacturer Association (VAMA) have enjoyed steady sales growth in the 17-month period ending in August, but this is not good news for local car assemblers.
Lotte Centre Hanoi has a slump after its opening

Lotte Centre Hanoi has a slump after its opening

Right after the opening of Lotte Centre Hanoi, the price of high-end products sold here dropped to 50% but the sales did not go up.
Indochina Land battles sluggish market

Indochina Land battles sluggish market

Indochina Land continues to venture into Vietnam’s sluggish property market with a plan to launch a new high-end housing development in Ho Chi Minh City.
BASF sets the bar high

BASF sets the bar high

BASF, a world leading chemical company, is striving to increase this year’s sales and earnings in all operating segments.
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