Vietnamese businesses face a new challenge as consumption patterns swiftly transition towards environmentally favourable goods.
In 2022, 172 businesses with a total of 325 products were honoured as Vietnam's national brands.
In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.
Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.
Amid Vietnam’s march towards international economic integration, the recognition of national brands that offer the highest quality and the most innovative products plays a crucial role. For the next itineration, the Ministry of Industry and Trade’s Vietnam Trade Promotion Agency and the secretariat of the Vietnam Value Programme will select the next round’s contenders by the end of March 2022.
Vietnam’s Ministry of Industry and Trade in collaboration with the Norwegian Ministry of Trade, Industry, and Fisheries, the Vietnamese Embassy in Norway, the Norwegian Trade Policy Department (Innovation Norway), and other agencies will organise an online trade conference on November 25 to connect Vietnamese and Norwegian businesses and boost bilateral trade.
Vietnam’s pottery and ceramics are among its long-standing and proud handicrafts, that look back onto a history of millennia. To further expose these goods to domestic and international customers, the Vietnam Value Programme promotes some of the potters and their brands as national brands.
Despite the pandemic-induced economic difficulties, Vietnamese construction material producers have seen a fair share of success, thanks to the efforts of the Vietnam Value Programme and associated agencies and ministries.
After the food and beverage (F&B) industry suffered under the blow of the pandemic, growth has been recovering through the last year, thanks to adjustments at enterprises and the promotion efforts of government initiatives like the Vietnam Value Programme.
Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021, further supported by the prestigious Vietnam Value Programme, which itself aims to raise recognition of domestic products at home and abroad.
For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
With the ever-increasing participation and recognition of local companies in the Vietnam Value Programme, the country is building its national brands and is ready to take the world by storm. Vu Ba Phu, director of the Trade Promotion Agency under the Ministry of Industry and Trade, summarises the most significant achievements of the programme and outlines its effects on the nation’s position in global markets.
While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets. Van Nguyen spoke to Vu Ba Phu, director general of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, about the programme’s development and influence in enhancing the position of Vietnamese products and services.
This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.