SABECO"s taste for innovation takes the local brand to the world

SABECO won an impressive four gold medals for its Bia Lac Viet Lager, Bia Saigon Limited Edition Gold Pilsner, Bia Saigon Lager, and Bia Saigon Export Lager, and a silver medal each for Bia 333 Pale Lager, Bia Saigon Coffee Infused Lager, Bia Saigon Special Lager, and Bia Saigon Chill Lager.

The brewer overcame hundreds of submissions from talented brewers from all over the world at the World Beer Championship, which was founded by the Beverage Testing Institute (BTI) in 1994 as the first international beer competition in the United States.

SABECO received more awards from the BTI than any other brewer for the first time this year, proof that the company's commitment to sustainable development, by using the best local ingredients, the best production lines, and the best artisans to create premium beer products, hasn't hampered the position of the Vietnamese brand.

One of the top priorities for SABECO has been the continued improvement of production norms by enhancing quality and efficiency, along with managing raw materials and energy consumption throughout the brewing process.

In particular, SABECO has concentrated on making sure its brands embody the heart and soul of the Vietnamese people, particularly the modern consumer's optimism and elevated standards of quality. After nearly 150 years of making the Vietnamese people proud, SABECO's dedication to open innovation is now bearing fruit.

SABECO also won a series of other international awards recently, including the 2022 Asian Beer Championship, the gold medal at the International Beer Awards 2019, the gold, silver, and bronze awards at the 2019 International Beer Cup, gold and silver prizes at the International Beer Awards in Australia 2020, and gold and silver medals at the Monde Selection Awards 2021.

Last year, the company also won two top honours at the Asia-Pacific Enterprise Awards for fostering sustainable entrepreneurial growth in Vietnam, and has been on a journey of transformation to strengthen its operational capabilities and modernise its governance system. With its current marketing strategy, SABECO brands remain the choice of the Vietnamese people.

SABECO consists of 26 breweries and ten trading subsidiaries, with a distribution network of 100,000 retailers nationwide. Its brand portfolio consists of some of the most well-loved beer brands in Vietnam, including Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Lac Viet, and Bia Saigon Gold.

With a commitment to investing in sustainable business development, SABECO strives to create positive change that will enhance the position of the Vietnamese brand while promoting the community and the nation.