Vietnam asserting its brand identity on the global stage

Vietnam asserting its brand identity on the global stage

This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.
A hard commitment to soft power

A hard commitment to soft power

In a year of unprecedented global challenges, Vietnam has been an advocate of cooperation and opening more to the world.
Vietnam Value Programme celebrates strengthening Vietnamese brands

Vietnam Value Programme celebrates strengthening Vietnamese brands

Through the Vietnam Value Programme, most awardees have reached a lot of succeas, beefing up their brands in local and overseas markets.
Vietnam Value Award a testament to quality of An Cuong wood items

Vietnam Value Award a testament to quality of An Cuong wood items

An Cuong has been entitled to the Vietnam Value Award 2020, reflecting its constant effort of improving quality of the products.
Vietcombank is honoured to get the Vietnam Value Awards for the seventh time

Vietcombank is honoured to get the Vietnam Value Awards for the seventh time

Vietcombank is one of 17 businesses which have been constantly honoured at the Vietnam Value Programme for seven consecutive times from 2008.
Local quartz favourite VICOSTONE awarded at Vietnam Value Programme

Local quartz favourite VICOSTONE awarded at Vietnam Value Programme

VICOSTONE, a quartz-based product maker, continued to be honoured at the Vietnam Value Programme for the great interest of local interior lovers.
Secoin overcame COVID-19 to be a Vietnam Value Award

Secoin overcame COVID-19 to be a Vietnam Value Award

Successfully overcoming the difficulties of COVID-19 is the main reason behind Secoin receiving the Vietnam Value Award for the third consecutive time.
Vinamilk comes full circle with Vietnam Value Award

Vinamilk comes full circle with Vietnam Value Award

With a strong drive to constantly improve the quality of its products, leading local dairy company Vinamilk has once again taken home the Vietnam Value Award.
Initiative’s success helped by quick response to pandemic

Initiative’s success helped by quick response to pandemic

The Vietnam Value Programme aims at further cementing high-quality standards through choosing national brands to represent the country’s progress
Flexibility necessary for airlines to prosper

Flexibility necessary for airlines to prosper

Among the 124 enterprises honoured throughout the Vietnam Value Programme this year, Vietnam Airlines is the only company offering air transport services. Despite the grinding health crisis and its economic implications, the national carrier succeeded in convincing the programme’s jury and met its strict criteria for quality, innovation, and creativity.
KIDO retains prestigious Vietnam Value Award

KIDO retains prestigious Vietnam Value Award

KIDO Group was honoured for the seventh consecutive year with the Vietnam Value Award.
Saigontourist successfully navigates bumpy road to take award at Vietnam Value Programme

Saigontourist successfully navigates bumpy road to take award at Vietnam Value Programme

Saigontourist has been honoured for the seventh consecutive time with the Vietnam Value Award, asserting its position as the leading tourism company.
Biti's - a Vietnam Value Programme honoured "Journeys will lead you home" messages

Biti's - a Vietnam Value Programme honoured "Journeys will lead you home" messages

Biti’s has become a pride for Vietnamese people and has now been awarded the Vietnam Value Programme title in the footwear sector.    
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