This year’s New Zealand Fruit Week features various promotional activities and takes place from July 16 until the end of the month. The initiative has been a great support to the community during the current COVID-19 pandemic.
In recent years, Vietnamese consumers have grown increasingly concerned about their health and are now looking for premium quality fruits with high levels of vitamins and antioxidant content. As a result, imported fruits from New Zealand are gaining popularity and trust among Vietnamese consumers.
|A New Zealand Fruit Week stand at a Vinmart store |
Fruits are the second-largest food and beverage export category from New Zealand to Vietnam, where many established brands like Bostock, Freshmax, Golden Bay Fruit, Rockit, Mr. Apple, T&G, and Zespri are now collaborating with Vinmart to supply Vietnamese consumers with premium quality, farm-to-table, safe, tasty, and nutritious fruits during this New Zealand Fruit Week and beyond.
|Imported fruits from New Zealand are gaining popularity and trust among Vietnamese consumers. |
As one of Vietnam’s top retailers, Vinmart takes pride in consistently meeting customers’ expectations. Vinmart and Vinmart+ have been steadily increasing their fresh produce supplies including fruits and eggs by up to three times and essential supplies such as vegetables by five times to meet the demand from consumers during the current COVID-19 outbreak in the country.
Apples and kiwifruits are in high demand as they have a long storage life if stored properly in a refrigerator (up to 3-4 weeks), or at room temperature (up to two weeks), providing Vietnamese consumers a convenient, daily source of nutrition and fibre.
|New Zealand Trade Commissioner and Consul General to Vietnam, Joe Nelson, is seen here preparing fruits to gift media outlets and key opinion leaders during the NZ Fruit Week |
As part of the collaboration, Vinmart is proud to be the liaison between New Zealand fruit exporters and Vietnamese consumers to bring shoppers New Zealand’s best products.
“This is the second consecutive year that VinMart and VinMart+ have joined hands with the New Zealand Embassy to launch a commodity trading week, introducing products imported from New Zealand to millions of Vietnamese consumers. With our customer-centric philosophy, VinMart and VinMart+ have carefully selected premium fresh products, directly imported from the world’s leading countries, particularly New Zealand,” said Nguyen Thi Phuong, deputy general director of Vincommerce. “We hope to meet consumers’ demand and contribute to the community by creating an excellent shopping experience. To achieve these goals, we plan to provide fresh and unique products with premium quality, diverse selection, and a safe shopping environment as COVID-19 continues to plague the country.”
New Zealand Trade and Enterprise (NZTE) Trade Commissioner and Consul General to Vietnam, Joe Nelson said: “As part of our commitment to the Vietnamese market, we are delighted to have the support of Vinmart to bring New Zealand fruits to Vietnamese consumers. Through this collaboration, we want to continue to fulfil the desire of Vietnamese consumers as they look to consume healthy, nutritious, and safe fruits, especially during the pandemic. We know how important staying home is currently and we want to support Vinmart to give people the opportunity to order New Zealand fruits online and have them delivered straight to their homes.”
New Zealand’s Ambassador to Vietnam, Tredene Dobson stated: “Despite COVID-19 and all of the difficulties posed by it, I am delighted that trade between our countries continues to grow. In the food and beverage sector in particular, we have seen that with strong supply chains and excellent relations between New Zealand exporters and their Vietnamese partners like Vincommerce, we are able to ensure our friends in Vietnam have access to the very best produce that New Zealand has to offer. I look forward to seeing even more New Zealand products and ingredients on Vinmart shelves in the years to come.”
|A spirit-lifting fruit gift package leveraging the New Zealand F&B global campaign Made with Care |
Despite the transportation disruptions caused by the pandemic, New Zealand will do its utmost to ensure uninterrupted trading activities between the two countries. By launching New Zealand Fruit Week during the outbreak, New Zealand producers offer local consumers great access to high-quality fruits at promotional prices.
New Zealand Fruit Week is still ongoing nationwide at Vinmart and Vinmart+ stores with numerous promotions online at VinMart’s Flagship Store on Lazada and on other e-commerce platforms. Offline shopping is also available at the following 10 key Vinmart stores across the country.
Hanoi: VinMart Times City; VinMart Royal City; VinMart Trung Hoa; Vinmart Vo Thi Sau; VinMart Le Duc Tho.
Ho Chi Minh City: VinMart LandMark 81; VinMart Cong Hoa; VinMart Thao Dien; Vinmart Le Van Viet; VinMart 3/2
The “Made with Care” global campaign
New Zealanders live with an appreciation for nature and follow the belief that "when nature is rich, people are rich". The lush green pastures, fertile soil, clear waters, and seemingly endless coastline produce delicious and nutritious foods that are truly a gift from nature, delivering safe and tasty food to tables around the world.
Through the “Made with Care” global campaign, NZTE- the government's international business development agency- aims to expand the brand value of New Zealand products at a time when exporters are not able to be in-market. Starting in October 2020, a number of campaigns have been launched in major export markets. In Vietnam, the New Zealand Fruit Week event with Vinmart is one such opportunity for consumers to learn more about the benefits and strengths of New Zealand products.