|adidas collected feedback from thousands of runners to create the Ultraboost 19 |
In recent years, running has become a popular community sport around the world. In Vietnam, running clubs and runner communities are being established and are making running a popular freetime activity. Besides, charity runs are also held regularly with larger scale, making running a popular sport.
Along with the strong development of running, the demand for accompanying equipment is also becoming more focused. The runners are setting increasingly high expectations for their running shoes. They want to have a pair of lightweight running shoes with streamlined texture, with better fetaures than previous versions. The design is especially important: the shoes must catch the eyes at first sight.
Recently, adidas has unveiled the Ultraboost 19 model that promises to satisfy even the most demanding runners. To create these new rockets, adidas’ designers and developers have collaborated with thousands of runners worldwide to totally reinvent the running shoe. Via simplifying the original adidas Ultraboost, they created a lighter, reboosted silhouette with more responsiveness for a game-changing running experience.
|Ultraboost 19 – a lighter, reboosted silhouette with more responsiveness for a game-changing running experience |
adidas Ultraboost 19 has been developed to fully satisfy all these requirements: they are beautiful, compact, light, and offer optimal support for every move on the track. The new running shoes’ most noticeable innovation is BOOST technology applied to the base with an additional 20 per cent increase in the midsole to inject more energy into each step, which is the "secret weapon" that puts power in each step.
BOOST technology is the "secret weapon" that helps to transfer enery better when moving
Along with the insoles, adidas upgraded the upper with Primeknit 360 technology – a seamless weaving technology that forms a seamless block from heel to nose to bring a sense of lightness and comfort absolute. With regards to the fit, the heel frame is applied 3D (Frame Heel) technology with a flip-over design that helps embrace the heel, fits and provides maximum support for each step, bringing advanced stability for a more confident run.
Moreover, a brand-new Torsion Spring system with flexible plastic frame connecting the base and the nose also helps the runner optimise each ground movement and create momentum to propel them forward effortlessly. The result of this high-tech configuration is a shoe that blasts back more energy and moves with you, so every stride is full of power and no energy is wasted in the transition.
|The heel frame was produced with 3D (Frame Heel) technology with a flip-over design that helps embrace the heel, fits, and supports each step |
Sam Handy, adidas Running’s deputy design director, said, “Running is constantly evolving, so we designed the reboosted and re-energised adidas Ultraboost 19 to empower runners all over the world to keep challenging and changing what running is and what it looks like. We have created a shoe that provides more energy return than ever before so that all runners can run with power and confidence in whatever way their creativity takes them.”
The adidas Ultraboost 19 was inspired by and created for a new running era, where running is more free, sociable, and open. To celebrate this, adidas will bring a series of exciting events to its markets around the world. In Vietnam, an unprecedented lifestyle party for the runner community held in March will combine realistic interactive technology, music, famous runners and, of course, the indispensable running challenges.
Ultraboost 19 will be launched with four colours, namely Laser Red, Dark Pixel, Refract, Bat Orchid. Available in limited numbers, it will definitely stagger sneakerheads. The new shoes will be officially available at adidas stores across Vietnam from the last week of February 2019.