Sustainability: Essential in hospitality development and hotel bathrooms

March 19, 2020 | 08:00
Sustainability has become a key consideration for developers, architects and designers in their choice of bathroom ware for the hospitality industry. Key decision makers are voting with sustainability in mind when they choose products to be used in hotel projects globally.    

Sustainability has become a key priority in the design of hotels and resorts. Much emphasis is now placed on reducing energy and water consumption, as well to ensure that the products and materials used meet green building standards in the different markets worldwide.

GROHE emphasises sustainability as one of its four core brand values – the others being quality, technology and design. Sustainability underpins all of its innovations in water technology.

GROHE plants worldwide utilise green electricity, and the brand was awarded “Top 3 Germany’s Most Sustainable Large Companies” in 2019. GROHE aims to be the first large sanitary ware brand in the world to achieve carbon-neutral manufacturing by the end of 2020 through its “GROHE Goes ZERO” initiative.

sustainability essential in hospitality development and hotel bathrooms
GROHE was recognised as Top 3 Germany’s Most Sustainable Big Companies at the German Sustainability Award 2020

The latest and most important building trend: Green Buildings

As one of the first sanitary ware manufacturers to focus on sustainability, GROHE aims to lead the industry in this area through its many innovations.

sustainability essential in hospitality development and hotel bathrooms
With a huge number of innovations, GROHE aims to lead the industry in sanitary ware focusing on sustainability

For instance, new generations of GROHE toilet bowls such as the Euro Ceramic and Eurocube series made from high-quality ceramics are equipped with triple vortex flushing technology to minimise water usage with maximum flushing technology performance. The bowls surfaces utilise HyperClean and Proguard surface technology to limit bacterial growth.

sustainability essential in hospitality development and hotel bathrooms
Triple vortex flushing technology from new generations of GROHE toilet bowls help to minimise water usage with maximum flushing performance

The rimless design of the Eurocube wall hung toilet ensures that proper cleaning is easy with no rim for dirt to hide under. In many of its faucet models, GROHE’s Ecojoy technology enables a rich voluminous water experience at a significantly lower flow rates, reducing the use of this precious natural resource.

GROHE products are currently found in many sustainability-focused or ‘green’ architecture around the world. In Asia, the energy efficient Capital Mumbai building and luxury resorts of Alila Group, which has adopted the Earth Check Certification, have opted GROHE products.

Across Vietnam, GROHE products adorn leading hotels such as the JW Marriott Hanoi, The Reverie Saigon, The Myst Dong Khoi, Duyen Ha Cam Ranh resort, InterContinental Phu Quoc, Premier Village Phu Quoc resort, and the famous Landmark 81.

sustainability essential in hospitality development and hotel bathrooms
GROHE was chosen to complement the green architecture of leading resort X2 Hoi An


Sustainability has been an essential element of GROHE's corporate strategy for almost 20 years now. As early as 2000, the global brand for complete bathroom solutions and kitchen fittings committed itself in its "principles and guidelines for sustainability" to continuously improving all products, processes and services in terms of protecting the environment and conserving resources. Since then, GROHE has set new industry standards, applying its 360-degree sustainability approach that incorporates employees, suppliers, customers, processes, products and the company’s social contribution.

By following these standards and striving for ever greater sustainability, GROHE has been able to increase its energy efficiency by 24 per cent and reduce greenhouse gas emissions by 40 per cent, far exceeding its targets.

sustainability essential in hospitality development and hotel bathrooms
At the German plants in Lahr and Hemer, block heat and power plants ensure greater energy efficiency

With the aim of becoming the first leading manufacturer in the sanitary industry to achieve carbon-neutral production by 2020, GROHE has once again stepped up its pledge. In July 2019, as part of the "GROHE goes ZERO" initiative, all five production plants worldwide as well as the logistics centres in Germany were converted to run on green electricity. With the start of the new fiscal year in April 2020, the sanitary manufacturer will offset unavoidable CO2 emissions through two compensation projects in India and Malawi.

sustainability essential in hospitality development and hotel bathrooms
In September 2019, Europe’s largest corporate network B.A.U.M. awarded Thomas Fuhr (third from left), CEO of Grohe AG, the 2019 Environmental and Sustainability Award in the "Large Enterprises" category

GROHE is a leading global brand for full bathroom solutions, kitchen systems and number one in water security. Headquartered in Dusseldorf, Germany, GROHE products are manufactured to German quality standards, incorporate world-leading water technology, produced with the highest levels of sustainability, and feature multi-award winning design. Since 2003, GROHE has received over 400 international design and innovation awards including the prestigious Red Dot Brand of The Year 2019. It is constantly ranked as one of Germany's most sustainable large companies. GROHE is the choice of many luxury hotels and resorts worldwide.

For more information, please visit GROHE’s website at:

By Thanh Truc

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