Coca Cola kicks of New Year festival with world record and grand fireworks display

The festival set a new world record for the highest number of New Year wishes shared through culinary delights via social media

This event set a new world record for the highest number of New Year wishes shared through culinary delights via social media.

It also marked the brand's first fireworks display to welcome the New Year.

These activities were the centrepiece of the campaign “Heartfelt Wishes for A Magical Tet Together”, aimed at inspiring love, openness, and shared moments that fill every moment with joy and happiness.

Coca-Cola transformed traditional cuisine into a bridge, breaking down barriers and encouraging people to send unique New Year wishes online.

From December 20, 2024, to January 5, 2025, more than 68,680 wishes were shared across platforms, reigniting the spirit of connection during the traditional Lunar New Year holiday and showcasing Coca-Cola’s commitment to creating magical moments.

In addition to announcing the record, Coca-Cola’s festival delivered a vibrant atmosphere with a colourful, explosive fireworks display, touching the hearts of thousands of attendees with unforgettable experiences. This festivity embodied the heartfelt intentions Coca-Cola is sending to Vietnamese consumers, igniting the Tet spirit, and bringing joy and hope for an exciting start to the New Year.

This year, the Food Truck Festival in Ho Chi Minh City and Hanoi is a prominent highlight. The food trucks, adorned in Coca-Cola’s dazzling red packaging and the familiar Golden Swallow emblem that has been synonymous with the brand for three decades, are not only eye-catching but also offer unique culinary experiences. Each truck serves as a gathering spot for people to share warm early New Year moments. In Hanoi, Coca-Cola is also hosting an experiential activity at Tong Duy Tan Food Street, creating a space for visitors, their families, and friends to savour the rich flavours of Tet alongside Coca-Cola’s diverse range of products.

Parallel to spreading the festive spirit, Coca-Cola is committed to practical actions for the community to create a warm Tet for Vietnamese families.

The “0 VND Tet Market”, in its third consecutive year in collaboration with the Red Cross, has supported over 6,500 households in Hanoi, Ho Chi Minh City, Danang, Long An, and Thua Thien Hue with more than VND5.4 billion ($225,000). Each family receives a VND600,000 ($25) voucher for essential goods for a fuller Tet meal. Contributing to this meaningful journey, the Coca-Cola Foundation has also granted over VND3.7 billion in cash to residents affected by Typhoon Yagi in Phu Tho and Lao Cai, helping them overcome difficulties and welcome the New Year.

Le Trung Tin, marketing director of Coca-Cola Vietnam, said that accompanying millions of Vietnamese families for the past three decades, Coca-Cola has been at the forefront of creative campaigns, spreading traditional Tet values combined with modern touches to every home, along with activities that bring practical value to the community.

“Through the 2025 Tet campaign, with activities enthusiastically embraced by consumers, as evidenced by the newly established world record, Coca-Cola has become a bridge for shared heartfelt wishes, bringing a connected and magical Tet to everyone,” Tin said.

It also marked the brand's first spectacular fireworks display to welcome the New Year

Coca-Cola Vietnam's parent firm Swire Pacific sells US subsidiary in strategic shift Swire Pacific, the diversified conglomerate and the parent firm of Coca-Cola Vietnam, has recently become the second company in Hong Kong to undertake asset sales. The move comes as borrowing costs in the region have surged to unmanageable levels, prompting Swire to offload certain subsidiaries to reduce its debt burden and ensure financial stability, according to Bloomberg.

Coca-Cola embraces cultural unity with Lunar New Year campaign On December 22, Coca-Cola Vietnam launched its Lunar New Year 2024 campaign, themed "Gan Ket Lam Nen Tet Dieu Ky" (Unite for a Magical Lunar New Year), celebrating cultural heritage and fostering intergenerational connections by highlighting shared experiences within families.

Coca-Cola unites 1,000 Vietnamese families at Lunar New Year celebration In a grand celebration of its 30-year presence in Vietnam, Coca-Cola organised the Magic Tet Meal Table event on January 20, marking a significant milestone on its journey with Vietnamese families. The event, a blend of cultural festivity and corporate philanthropy, witnessed participation from over 1,000 families, along with partners, media agencies, and artists, all uniting to extend goodwill to the wider community.