The bank has won this award on the merit of first-class electronic banking solutions that are simpler and more accessible, and giving clients greater visibility and enhanced decision making abilities anytime and anywhere.
“Internet banking has revolutionised how most businesses operate in Vietnam, and third consecutive Best Corporate/ Institutional Internet Bank award signifies our stronghold in this essential segment,” said Dennis Hussey, managing director and Citi country officer for Vietnam.
He said the award was an excellent recognition of the Citi’s commitment to be the leading digital bank and its dedication to deliver world-class technology to corporate and institutional clients in the country.
Winners for the Global Finance awards were chosen among entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing.
In addition to Vietnam, Citi swept another 13 country awards in “Best Corporate/Institutional Internet Banks”, including Australia, Bangladesh, Hong Kong, India, Indonesia, New Zealand, Philippines, South Korea, Sri Lanka, Taiwan and Thailand, as well as the “Best Investment Management Services” and “Best in Mobile Banking” in the regional sub-categories.
Coupled with that, Citi won country awards in the “Best Consumer Internet Banks” category in Australia, China, India and Thailand, and regional sub-category awards in “Best Web Site Design” and “Best SMS/Text Banking”.
“Consumer preferences are changing, and a generational shift in behavior is driving consumers to new digital channels. These awards pay tribute to the role that technology and digitisation are playing in transforming the way in which we serve our clients,” said Jonathan Larsen, Citi’s head of consumer banking in Asia Pacific.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions.
The bank has seen strong growth in digital banking usage in Asia across its institutional and retail banking platforms. In April this year, Citi passed the seven million mark for clients in Asia that are signed up for digital banking services for their retail banking needs including online, mobile phones and other digital channels. These banking services include Citi’s award winning mobile and internet banking applications across the 14 markets in which the bank has consumer operations in Asia.
In institutional banking, more than 16,000 corporate clients use Citi’s e-solutions in Asia. Last year, Citi processed 107 million transactions with a value of $6.4 trillion, including over $36 billion in payments via its’ CitiDirect BE Mobile banking platform and over $175 million via the CitiDirect BE Tablet banking platform since its launch in November 2013.
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